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WELCOME TO

THE WINE PIONEERS OF THE 21ST CENTURY

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LEGACY

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FROM PIONEERS TO A GLOBAL DREAM

Being pioneers does not always mean being first. In order to be a pioneer you need to have vision.
And to have vision, one needs ideas.

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How we evolved to what we are today

We started small; but dreamt big. With dedication and hard work we have achieved excellent results.
With that philosophy, our mission is to supply the best premium wines, produced to the highest quality.

Our History Who are we? Values-Mission-Vision
 

Traders
to Brands

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Our business began in the world of automotive trading, where we quickly became leaders in our sector, becoming a prominent company in The Netherlands. In those early years, our Founder developed his passion for business and brands.

A visionary who, after creating an international business, decided to begin a new journey with his intuition and energy as his only compass, until he could find the course towards the new land: Uco Valley in Argentina, a rich, noble and historic land, ideal for vine growing.

This adventurous spirit, borne from a passion for sailing, a love of nature and a dedicated appreciation of art and fine wine, stirred the business visionary to turn the land and local resources into a magnificent legacy. His contribution, leadership from years of European business experience, the canvas, a land and people willing to offer the best conditions to create one of the most successful wine dynasties, at both national and international levels.

We regard ourselves as a family company, with quality at the heart of what we do, always trying to understand our customers' needs and requirements. This set of principles have been adopted throughout the group, one of which has now evolved into Myndert Premium Wines, or M.P. Wines, a name introduced in 2014 to encapsulate how Mr Myndert Pon has become an inspirational leader in the world of quality premium wines.

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between
passion and
perfection

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M.P. Wines is the collective name for a series of wine brands that share a common philosophy. We started developing these brands in Argentina and now look to instill those learnings with similar placed wineries throughout the world. More than eighteen million bottles of premium wines are now sold annually by M.P. Wines, satisfying demanding palates in more than 50 countries around the world. M.P. Wines boasts some of the highest ranks in terms of premium wine sales in Argentina, and is the sixth largest exporting group. Our wines are successful in markets including the USA, The Netherlands, United Kingdom, Germany, Finland, Brazil, Mexico, Russia and China.

SALENTEIN
Founded in 2000, the Bodegas Salentein winery can be found at the foot of the Uco Valley. Boasting 2,000 hectares in the upper reaches of the Uco Valley, 800 of which are planted with vineyards at different altitudes which are among the highest in the world. Over time, came Portillo; a second volume winery to assure consistency and quality based in the same location as Salentein.

Visit www.bodegasalentein.com to learn more.

CALLIA
In 2004, Bodegas Callia was formed in the province of San Juan, situated in the Tulum Valley. Three Finca estates encompass 600 hectares of land. There, at 630 meters above sea level, the area is blessed by temperate climates, low rainfall and rich sandy alluvial and clay loam soil; the result offering intense and fruity wines that reflect the rich terroir of this region.

Visit www.bodegascallia.com to learn more.

PYROS
PYROS is an outstanding collection of unusual and exclusive wines from Argentina. Located in a prime part in the southern part of the Pedernal Valley at 1400 meters above sea level - the highest part of the Valley. It has a total area of 350 ha, of which 80 ha are planted with Malbec.

Visit www.pyroswines.com to learn more

LE NEZ
Le Nez showcases a unique collaboration between two of the world’s most passionate and dynamic wine-making families, Argentine winery Bodegas Salentein and Languedoc-based Domaine Gayda, representing a fusion of the new and the old worlds.

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Wineries
& Winery
Partners

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We have come a long way since our trading days in 1940s, we now believe in a way of conducting business which sets us apart from our competitors. These pillars are built around
- VALUES
- MISSION
- VISION

TRADITION
We have been on a long journey from our roots as traders in the car industry to where we are today. We have been successful in producing premium products and supplying them to our customers all over the world.

FAMILY VALUES
We base our values on honesty and quality, building strong relationships for the long term this is how we believe a business should be run.

QUALITY
Our definition of quality is to employ the best people to work with us and to make sure we have the best suppliers in place that share our ethos. Combining these two factors means we can produce and sell the best wines possible for our customers.

OUR VISION
To give our consumers a pleasurable experience when drinking our wine enjoying its diversity and quality.

OUR MISSION
To offer an exciting combination of High Altitude, Cool Climate and Premium Selected Wines, that continually over deliver on all aspects, expressing a New World style whilst maintaining our European Heritage.

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authenticity

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Real Provenance

From our early beginnings we have always based our philosophy on finding the right locations for our winemakers to
deliver true character in our wines, along with a desire to be the best in the world.

Passion Winemaking Team The influences of altitude
 

PASSION
& PROFESSION

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We want to create an extensive collection of Super Premium Family Wines made in collaboration with the worlds most passionate and dynamic families, offering an exciting combination of High Altitude, Cool climate and Premium Selected wines, that over deliver on all aspects, expressing New World style whilst maintaining our European Heritage.

 
 
 

Meet The Team

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Our team is made up of a group of wine experts led by globally recognised Jos Galante, one of the most influential and successful Argentinian winemakers. In addition, Jos is an educator and an aspiration for young professionals involved in Argentinian wine making.

HIGH ALTITUDE
VINEYARDS

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The fundamental benefit of high altitude vineyards are:
- The temperature: it gets cooler, by an average of about 1C per 100 meters above sea level,
- Thermal amplitude: temperature difference from daytime highs to night time lows

These two conditions are important for the ripening of the fruits and helps to keep the acidity concentration in the grapes, it is prevalent in all of our premium brands.

 
 

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ambition

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Going for Growth

We strive to become the best at what we do, we make sure that we grow, not only in terms of our business, but also in terms of knowledge and expertise.

Distribution Marketing
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Global Marketing

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We lead with our brands and as a company we are ambitious and driven in the market, not as a brand owner, but as a brand partner alongside our customers. We endeavour to build a strong network of world wines through our family wineries. We understand that a successful company comes from understanding its customers, fulfilling their needs, whilst daring to think globally.

THE WINE
We proudly produce consistently high quality wines to meet our customers needs, whether were producing an entry level young wine, or a premium level wine.

THE PEOPLE
To us, you are always welcome! We have an open door policy where you can come in and try our premium wines. Our excellent team wont hesitate to make you feel at home. In most of our wineries, you will also find a restaurant and guesthouse where you can meet the team and learn about the history of the winery and vineyards.

THE PLACE
Why not visit us. We offer world-class wines, breath taking panoramic views, and a sense of elegance, where you can escape from reality. When planning your next visit, whether its the architecture, ambience, gardens, history or art that draws you in, there is something unique to please everyone. (please see distribution map)

 

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WINES FOR A
JOYFUL LIFE

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Our Business

The core aspects to a successful business.

A Family of Great Wines Powerful Brands Sustainable Business
 

A FAMILY
OF GREAT WINES

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The Wine
We proudly produce consistently high quality wines to meet our customers needs, whether were producing an entry level young wine, or a premium level wine.
The People
The Place

THE WINE
We proudly produce consistently high quality wines to meet our customers' needs, whether we're producing an entry level young wine, or a premium level wine.

THE PEOPLE
To us, you are always welcome! We have an open door policy where you can come in and try our premium wines. Our excellent team wont hesitate to make you feel at home. In most of our wineries, you will also find a restaurant and guesthouse where you can meet the team and learn about the history of the winery and vineyards.

THE PLACE
Why not visit us. We offer world-class wines, breath taking panoramic views, and a sense of elegance, where you can escape from reality. When planning your next visit, whether its the architecture, ambience, gardens, history or art that draws you in, there is something unique to please everyone. (please see distribution map)

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A FAMILY
OF GREAT WINES

X

We offer a range of wines to suit a variety of palates. From commercial fruit driven, consumable wines, to high quality premium wines. We endeavor to produce excellent liquid within each and every bottle to remain consistent, showcasing modern brands whilst maintaining our European heritage.

salentein callia pyros le nez

SUSTAINABLE
BUSINESS

It is important that as a business we have a commitment to the environment, we must maintain an ecological balance in our locations, and as we progress we impart no long term damage to the land. This enables us to achieve our mission. To this extent we are constantly reviewing our business to ensure we meet the most recent and strict industry regulations.
We take Corporate Social Responsibly (CSR) very seriously, regularly monitoring and developing our ethical standards which are integrated into our business model. Our owner, Mr Pon, has implemented CSR throughout his working and social life, strongly believing in giving back to society.

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#1

#2

#3

Long Term
Environment

Neutral Impact
to the environment

LONG TERM
SOCIETY

Culture and commune
development

LONG TERM
ECONOMY

Investments
Growth

#1

Resources

Energy - Processes

#2

Productivity

Incentive - Knowledge

#3

Productivity

Incentive - Knowledge

We always look to meet industry standards and constantly review and respond to changes within the industry. Below is the list of certifications we currently hold:

ISO 9001, FSSC 22000, BRC.Environment: ISO 14001, Carbon Footprint Sustainability: GRI (Global Reporting Initiative) Society: OHSAS 18001, BSCI

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commercial

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Our DNA

- Build powerful brands which meet the needs of our consumers
- Secure Route to Market to develop sustainable business over time
- Supplying premium and consistent quality wines from convenient and relevant locations, close to key markets

Partnering with M.P. WINES Disciplines Commercial Team Stakeholders

PARTNERING
WITH M.P. WINES

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It is built into our family DNA to only supply premium products to our customers. We specialise in selling premium wines and we are the sixth largest export company in Argentina turning over US $30m. We are also the third most recognised brand in the domestic market with our band, Callia. As a company we have achieved average annual growth of 12% for the last 10 years, with one of our global flagship wines consistently over achieving on the world stage with a retail price over 15 Euros; The Salentein Reserve.

We have a decision-making process in place which, combined with our experience, allows us to be responsive and, at the same time, observe the industrys best practices.

We understand and know the needs and requirements of producers, and we are qualified to translate and combine them with our customer demands, which results in successful relationships throughout the chain.

M.P. Wines works with two financial teams across two continents (based in Amsterdam, The Netherlands, and Buenos Aires, Argentina). This enables further control with our financial experts closely tracking and advancing the companys financial process. We are firm but fair with all our accounting and financial procedures.

We believe that internal and external communications among our workforce, customers and business partners create the basis for true understanding. Therefore we have implemented a set of communication tools involving short reporting lines and precise decision-making.

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between
passion and
perfection

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WINEMAKING /PRODUCTION
Led by the world renowned Jos Galante, head winemaker and Father of Malbec.
MARKETING
Successful brand building experience.
SALES
Highly motivated and experienced global team.
EXPERIENCE
Trained individuals from multinational companies.
CUSTOMER SERVICE
Enthusiastic team dedicated to our customers.

Winemaking /Production
We know how it is done. Since the beginning Bodegas Salentein has become one of the most acclaimed and award-winning wineries in Argentina. This is due to our experience, successful management and professionalism of everyone involved in the chain: from the viticulture, to wine experts, through to the marketing and sales team.

Marketing
We have a professional marketing team that knows the industry inside out. We have a proven track record of successful cases. An example of which is the evolution of the Salentein and Callia brands.
We base our new product development on the feedback we get from our customers as well as market demand and following trends as they develop. Essentially we want to provide our customers with brands and a service they expect, therefore we continually maintain consistently high standards to fulfil those needs.

Sales
We have a vast amount of experience with both multinational and family wineries. We have a young and persistent sales team who share a lot of experience from a variety of backgrounds. The ambitious team has earned the respect of all our customers worldwide through their determination and tenacity. Three years ago we acquired a local importer in The Netherlands, Verbunt, and following this we have quickly shown great success and growth in business and commercial team management.

Experience
We have a wide range of experience on determining the best way to satisfy our target market and, to this day, we always work with the best importers and distributors in countries where we operate.

Customer Service enthusiastic team dedicated to our customers
We have a customer service team based in each of our two main markets; Latin America and Europe. Our professional team understand our customers needs as well as the importance of the cultural differences within the wine business.
Collectively the team hold 10 years of experience which is channelled into providing an excellent service. According to our customer feedback we provide one of the leading services within the sector, compared to our competitors.

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Commercial
Team

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Our sales team travels the world dealing
with our extensive customer base.

Hellen van Soest

Assistant

Robert Bruijnzeels

Commercial Director Europe

Eddy Zemering

Customer Service Europe,
Marketing

Annemieke Nierop

Brand Ambassador

Ruben Malkus

Senior Customer Service representative

Dennis Koelewijn

Director of sales North America

Uwe Rder

Sales Manager Central & Eastern Europa and Russia

Andres Abait

Sales Manager Brazil

Santiago Dubini

Sales Manager Latin America

Janine Smink

Sales Manager Scandinavia, Southern Europe and Asia

Work
With Us

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SUPPLIERS
If you are an innovative company, wanting to push the boundaries and work with M.P. Wines then we want to hear from you.

CUSTOMERS
Ready to see our winery and stock our wines then please contact our sales team.

 
 
 

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join us

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START YOUR JOURNEY WITH M.P. WINES

If you need further information please contact us.

Argentina

Email: info@mp-wines.com

Tel.: (54) 114233 - 2020

Europe

Email: info@mp-wines.com

Tel.: (31) 33 24 752 61

Latin America

Email: info@mp-wines.com

Tel.: (54) 114233 - 2020

Asia

Email: info@mp-wines.com

Tel.: (31) 33 24 752 54

USA

Email: info@mp-wines.com

Tel.: (54) 114233 - 2020